Kentravo helps companies modernize CPQ in the context of the full Lead-to-Cash journey, from marketing and sales through pricing, quoting, approvals, amendments, renewals, fulfillment, billing, and service.
Quoting sits in the middle of how revenue gets created, priced, approved, ordered, fulfilled, billed, serviced, renewed, amended, and expanded. Kentravo focuses on the commercial engine while staying deeply aware of the upstream and downstream processes that determine whether it actually works.
Use Kentravo when CPQ is no longer just a tool project. It is a revenue, pricing, sales, operations, and governance decision that needs senior ownership.
Vendor-Agnostic Revenue Architecture
The subscription gives leaders a senior transformation partner across strategy, architecture, governance, build coordination, and run-state execution. Add-ons can extend throughput within CPQ or broaden scope into upstream processes, downstream processes, or cross-lane capabilities.
Kentravo brings business strategy, commercial process design, platform architecture, pricing logic, partner oversight, and run-state continuity into one AI-enabled operating model.
AI is used in two ways: to accelerate the transformation work itself, and to identify practical AI capabilities inside CPQ, CRM, pricing, service, analytics, and related revenue platforms. Business outcomes, governance, and architecture judgment stay in front.
Kentravo is led by Rohit Arora, a commercial transformation and enterprise architecture leader with 25+ years across CRM, CPQ, pricing, revenue operations, data, integrations, governance, and AI-enabled operating models.
Experience across Fortune 500, public sector, and private equity-backed organizations, spanning CRM, CPQ, pricing, revenue operations, data, integrations, governance, and AI-enabled operating models.
Architecture leadership across a multi-year transformation spanning CRM, CPQ, subscriptions, service, analytics, and integrations, with the operating model needed to support complex revenue workflows.
Defined strategy, architecture, roadmap, and governance for enterprise pricing optimization tied to approximately $700M in business impact.
Oversaw CRM/CPQ changes that reduced cycle time from 15-30 days to 1 day while expanding supported scenarios across pricing, billing, contracts, and amendments.
Supported large-scale CRM/CPQ ecosystems across thousands of users, channel partners, renewals, pricing, contracts, amendments, integrations, and post-go-live enhancements.
The core subscription covers Plan, Build, and Run. Add-ons are optional when Build or Run needs more throughput, broader delivery scope, or additional execution capacity.
Revenue process strategy, roadmap, architecture choices, governance cadence, RFP and vendor selection, and executive decision support.
CPQ implementation leadership, build coordination, backlog governance, configuration direction, testing readiness, release planning, and adoption support.
Run-state execution, enhancement governance, stabilization, issue triage, pricing logic improvement, platform optimization, and continuous roadmap alignment.
Additional CPQ throughput, upstream or downstream scope, configuration, integration, testing, data, analytics, or release support when the build needs more capacity.
Additional run-state execution, enhancement backlog capacity, stabilization support, adoption programs, managed releases, or optimization work after launch.
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